The beach is really nice with clear water. It has a pool-like atmosphere and there are no waves; it gets deep right from the beginning. It's an excellent spot for spending time with family and friends. The food is great, especially the grilled fish, tea, salads, and fries sold at a few places. The customer service is excellent and the view is beautiful. Being there makes you feel like you're not in Morocco. I had a great time and I'm definitely planning to go back. I highly recommend this beach.
Just a word of caution, the map might lead you through a strange road. It's better to follow the signs instead of relying on navigation apps.
Enjoy your time there!